eMc²
Enrollment Marketing Clinics & Coaching
 

Value.  GraceWorks' Enrollment Marketing Clinics and Coaching program is the best value in America to help Christian schools increase their enrollment with the right kind of students.

Over 1000 schools now use our Marketing Christian Schools:  The Definitive Guide (c) 2006.  Now, for just $99 a month, you can have our best and latest thinking on how to market a Christian school -- week after week.

In a nutshell, ten reasons to say YES: 

#1:  Satisfaction survey of all constituents, identifying who makes referrals to your school, and comparing your constituent's satisfaction to national norms.
#2:  Identification of skilled volunteers willing to work at marketing your school.
#3:  Written review of your parent literature, marketing plan, and marketing budget.
#4:  In-depth weekly live training, as much as you or volunteers want, 2-3 a week.
#5:  Dozens of hours of recorded training, downloadable and available 24/7.
#6:  Monthly marketing manager tip sheet -- each month's priorities detailed.
#7:  Monthly mailer to warm leads and promoters - which in itself pays for eMc².
#8:  Marketing forum to ask others what's working and what's not.
#9:  Internet-based marketing manager with all marketing steps pre-planned month by month.  Exclusively for your school.  If your volunteers have an Internet connection, they're on!
#10: Focused on the strategies that actually work:  word of mouth, Internet, and churches. 

With current economic conditions, now, more than ever,
Christian schools must market. 

If you're ready to say yes, you can order here.

eMc² in Depth

Affordable marketing coaching and marketing clinics designed exclusively for Christian schools!  Empower your entire marketing team with our friendly, research-based approach.

eMc² is your monthly coaching game plan to encourage you and your team every step of the way in this new marketing season.

Let the co-authors of Marketing Christian Schools:  The Definitive Guide train and mobilize your volunteers to what really works in marketing Christian schools throughout America.  Great teams have great coaching!

For less than the price of a small Yellow Pages ad -- which probably wouldn't work anyway -- utilize GraceWorks as your marketing team’s marketing manager:

• Know exactly what you need to do each month -- both in regular marketing and cutting-edge word of mouth strategies.

• Receive senior-level training weekly -- including a live marketing manager conference meeting for your monthly priorities as well as an in-depth training for the monthly priority.  All recorded sessions can be downloaded 24/7 by you or your volunteers.

• Your Monthly Marketing Manager Tip-Sheet -- practical advice and how-to’s for the each month's marketing priorities.

• Receive a ready-to-go monthly mailer for your school's promoters, to remind them to continue promoting.  (A version of this same resource also goes to your warm leads.)

• Delegate and monitor all your marketing activity online, with the best internet-based marketing management software, available to every volunteer -- regardless of what computer software they use. 

Plus, Your Initial Enrollment Fee Includes:

• Ten Days of Thunder -- A fast-track start for you, your staff, and your volunteers.  A foundational overview of GraceWorks’ Enrollment Marketing Coaching keys to getting started.  This will complement the written step-by-step start-up materials and tasks you will receive in our welcome packet by regular mail.

• eMc² Senior Coaches Will Review Your Current Marketing Budget, Tuition, and Financial Aid Packages using our special marketing budget tool [1] and spread sheets – with a full written evaluation report and recommendations.

• eMc² Senior Coach, Rev. Ed Black of Imagination Harbor, will review your parents' literature, as well as your marketing print and media materials – with a full written evaluation report and recommendations,

• Parents Satisfaction and Referral Survey (PSRS) and Marketing Kit will give you all you need to find out who are your best potential marketing team volunteers and promoters.  With the PSRS, parents can confidentially tell you what they love about your school and what they want in your school.  The PSRS Marketing Kit is a step-by-step marketing guide to gain significant participation in this marketing survey tool.  The PSRS is an invaluable tool to fact-track your enrollment marketing strategies for the new year.

• Set-Up of the Marking Management Software, including all monthly strategies and tactics.

• Access to GraceWorks’ Christian Schools' Marketing Forum, available to hundreds of our schools.

Empowering the Foundation for Success:  Teamwork

Everything about eMc² coaching is set up for your entire team.  All live meetings are held later in the day on a volunteer-friendly schedule.  Plus, all training can also be viewed on-demand 24/7. 

eMc² coaching incorporates the month-by-month action steps recommended in Marketing Christian Schools:  The Definitive Guide into a powerful internet-based project management software, which includes file management, white board and project-based messaging.  Everything is completely customizable by you.

Your schools’ entire marketing plan is readily available to any volunteer or staff person with an internet connection and GraceWorks’ senior consultants -- and no one else.  Each month’s activities include all the relevant samples from the Guide, along with new samples GraceWorks is continually developing. 

Plus, each month, you and your volunteers receive our Marketing Manager Tip Sheet, where GraceWorks functions as your Marketing Manager -- encouraging you with what to do and how to do it.  All consistent with what you are seeing in the project management software. 

In short, we tell you exactly what you need to know, exactly what you need to do, at a price that will shock you.

Value Priced: Starting at just $79 a Month!

After your initial enrollment fee of $488, all of this is available to you starting at just $99 a month, and we will lock that in forever.  (eMc2 is sliding scale priced to be affordable to all.)

For a limited time, you can also receive a 20% discount on all other GraceWorks' consulting services, eMc² clinics, and products.

All GraceWorks’ services are 100% satisfaction guaranteed for one year.  If you are not satisfied, we will cheerfully refund your money for a full 365 days.

And If You Need Individual Help …        

GraceWorks’ senior level consultants are available by phone or on-site to help you with your specific problems.  Rates vary from $80 to $120, depending upon the quantity of your prepay:

            Less than 10 hours per year: $120 per hour (payable only by PayPal)

            10 - 20 hours per year: $100 per hour (billable, check, or PayPal)

            21+ hours per year: $80 (billable, check, or PayPal)

GraceWorks’ senior level consultants are available on-site as well, with the sponsoring school responsible for all travel expenses.  Because it is the most efficient and economical way for you to work with GraceWorks, the eMc² Enrollment Marketing Clinics and Coaching program is required before engaging our consultants for individual marketing consultation.

… But Our Goal with eMc² Coaching Is that You Won’t Need It

For many Christian schools, eMc² Coaching will be enough to manage your entire marketing effort -- and that is our goal.  A research and experience-based approach, GraceWorks’ aggressive pricing reflects our goal to broadly grow this program. 

Like the Marketing Christian Schools Guide, the eMc² Coaching will become the conduit of information about what is, and is not, working in Christian school marketing throughout America, based on the actual results of hundreds of Christian schools just like yours. 

That’s why the final element of the eMc² Coaching is monitoring your results.  Not just your enrollments, but your entire lead picture by source.  (If you are not tracking this now, you will be!) 

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